Opportunity Village and R&R Partners teamed up over the past year to create short-form and long-form awareness pieces on adults with disabilities and their families.
LAS VEGAS – Opportunity Village and R&R Partners teamed up over the past year to create short-form and long-form awareness pieces on adults with disabilities and their families. The new campaign will officially kick off an unprecedented three-month fundraising campaign in support of one of the country’s most underserved demographics on Monday, April 15th.
The “Gift of Opportunity” campaign will run from April 15 to July 15 and be spread out across all mediums throughout the state of Nevada, including radio and television spots, print publications, billboards and social media platforms.
All proceeds from the campaign will go into the myriad programs and services Opportunity Village provides to nearly 2,000 adults with disabilities annually in Southern Nevada.
“Adults with disabilities have so much to offer to this world and it’s incumbent upon us to make sure they are treated with the same dignity and respect their brothers and sisters receive every single day,” said Bob Brown, President & CEO of Opportunity Village. “We couldn’t be more thrilled to partner with R&R Partners on this campaign, and we hope the state of Nevada will soak these messages up and rally around such a wonderful cause.”
The “Gift of Opportunity” campaign collateral features Opportunity Village clients Carlos H., Dana W., Sean M. and Johnny and Lia B., all of whom are enrolled in various programs at Opportunity Village. They also feature family members and direct-care staff.
Carlos is enrolled in PRIDE, an Opportunity Village program that serves adults with the most profound physical and intellectual disabilities. Dana and Sean are artists in the Fine & Performing Arts program, and Johnny and Lia are both involved in Opportunity Village’s Employment Resource Center.
Donations for this campaign can be made at or by calling 1-833-OVGIFT1.
About Opportunity Village
Seven families who were determined to give their children with disabilities the best lives possible founded Opportunity Village in 1954. Now, more than six decades later, Opportunity Village is one of the most recognized and respected organizations of its type in the United States.
Nevada’s largest employer of people with disabilities, Opportunity Village serves nearly 2,000 individuals annually, providing vocational training, employment, habilitation and social recreation programs and services that make their lives more purposeful and interesting.
Opportunity Village clients – individuals who were previously considered unemployable – work at Opportunity Village’s Employment Resource Centers and in jobs throughout the community, collectively earning wages amounting to more than $3.6 million in 2018. They are hardworking and diligent, proudly paying taxes and happily leading more fulfilling lives.
About R&R Partners
R&R Partners is a purpose-driven strategic marketing and communications firm that springs from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity, which addresses all audiences, ignites conversations, and incites action through iconic work. A prime example is the “What happens here, stays here” campaign for Las Vegas, which earned R&R a front-page profile in The New York Times. Advertising Age lists R&R Partners as among the top 200 largest agencies in the U.S. based on revenue and among the top 30 “Best Places to Work in Marketing & Media.” Our strategic thinking has been covered by The Wall Street Journal, USA Today, Forbes, Dateline NBC and ABC Nightline. Learn more by visiting , stopping by our Las Vegas headquarters or checking out our offices in Austin, Denver, Los Angeles, Phoenix, Reno, Salt Lake City, Washington, D.C. and Mexico City.
Tamara Rocha, R&R Partners
Marty Wood, Opportunity Village
702.880.4041 / 702.234.5322